The present invention makes it possible to transmit an image, which has been captured as by a digital camera, in the form of a file by facsimile communication. To this end, if an X bit of a FIF (Facsimile Information Field) from a receiving machine is ON, the facsimile apparatus judges that the receiving machine has functions for JPEG-receiving in sYCC color space and for receiving an image that has been captured by a digital camera and stored on a memory card. If transmission of image files on a memory card has been specified, those image files are transmitted successively when the X bit of the FIF from the receiving machine is ON. Even if there is a main-scan pixel-number change or a color-monochrome change, a PPS-MPS signal is transmitted and the individual image files are transmitted.