A method and apparatus for assigning a survey to a respondent are
provided. According to one technique, a set of one or more screening
questions are generated and provided to the respondent. Input data is
received in response to the respondent answering the set of one or more
screening questions. Based on how the respondent answered the set of one
or more screening questions, it is determined which survey should be
presented to the respondent. According to another aspect, the set of one
or more screening questions is generated based on the target
participation criteria that is associated with one or more active
surveys.