A wireless communication system (10) provides unsolicited content (40) to a wireless device (12) by using a network element (14) that contains logic circuitry that sends unsolicited content for the wireless device (12), without request by the wireless device (12) and during a non-peak period of operation of the wireless communication system (10). The network element (14) logs a billing event associated with the unsolicited content (40) in response to wireless device use indication data (42) that represents that the wireless device (12) used the unsolicited content (40) at a later time.