A system and process for determining the optimal device layout and configuration within a gaming environment using a computer implemented environment module configured to generate spatial representations of the gaming environment and the configuration of the gaming device agents within the gaming environment using environment data and device agent data, a computer implemented player agent module configured to characterize gaming players within the gaming environment using player agent data, and a computer implemented optimization module for applying optimization criteria to the environment module and the player agent module to determine the optimal gaming device spatial orientations and gaming configurations.