A system for identifying product placement props in a scene, the system includes: one or more cameras individually equipped with radio frequency identification (RFID) readers for filming or recording a scene for audio/video (A/V) content; one or more product placement props each having an RFID tag affixed thereon representing product placements within the scene; wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including: which of the one or more product placement props are in the scene, and the one or more product placement props relative location with respect to the one or more cameras; and one or more recording devices for retaining the A/V content and the product placement prop related information.