Video conversion using a 3D graphics pipeline of a graphical processing unit (GPU) is disclosed. A plurality of video data formatted in a first video format is accessed from a memory unit. Moreover, the plurality of video data is converted from the first video format to a second video format using a 3D graphics pipeline of the GPU. The plurality of video data formatted in the second video format is sent to the memory unit. The 3D graphics pipeline applies a filtering technique. In an embodiment, the filtering technique is an interpolation technique.