A method and apparatus for dynamically adjusting the impedance between a transmitter's power amplifier (PA) and antenna to efficiently transfer power from the PA to the antenna. The impedance between the PA and the antenna is adjusted based on power level measurements and/or PA direct current (DC) consumption measurements, depending on whether the PA is a linear PA or a switch-mode PA. In another embodiment, a hybrid PA including a first stage linear PA and a second stage switch-mode PA is implemented in a transmitter. The hybrid PA selectively connects the output of the first stage linear PA to one of the input of the second stage switch-mode PA and the output of the hybrid PA, depending on the output power level of the first stage linear PA, the output power level of the hybrid PA, or a requirement indicated by a transmit power control (TPC) command.