The present invention relates to a method of fragmenting service guides providing information on a multimedia content accessible to a terminal (102) by radio communication from a server (100) via a unidirectional network (101) or a bidirectional network (107). According to the invention, such a method is characterized in that it includes: a step (118) of analyzing service guide requests sent by the terminal (102); a step (120) of determining rules of consultation frequency as a function of that analysis; and a step (122) of fragmenting a service guide using those rules of consultation frequency.