A developing apparatus having a rotatable developing sleeve having an elastic layer on the surface thereof for carrying a mono-component magnetic developer and urged against a photosensitive drum to develop an electrostatic image formed on the drum with the developer, a non-rotary magnet provided inside the sleeve for magnetically attracting the developer to the sleeve, and a blade having an abutting portion abutting against the sleeve in a counter direction for regulating the amount of the developer on the sleeve, a step portion spaced apart from the abutting portion, and a separating portion provided upstream of the step portion in the rotation direction of the sleeve, wherein the surface of the sleeve to which the separating portion is opposed includes a position satisfying |Br|/|B|.gtoreq.0.5, where B(G): the magnitude of magnetic flux density formed on the surface of the sleeve, and Br(G): a component of the magnetic flux density in a direction perpendicular to the surface of the sleeve.