A method for distributing dynamic event notification data in an internet protocol television (IPTV) system including receiving at an IPTV server the dynamic event notification data indicating an occurrence of a dynamic event; identifying at the IPTV server a current IPTV viewer associated with an IPTV end user client device; retrieving at the IPTV server an event filter for the current IPTV viewer; filtering at the IPTV server the dynamic event notification data through the event filter for the current IPTV viewer; and sending from the IPTV server to an end user client device associated with the current IPTV viewer, the dynamic event notification data when the dynamic event notification data passes through the event filter.