Provided is a system includes a transmitting device which transmits by an object carousel an object including a data and a message to reference the data, and a receiving device which receives the object, wherein the message is a broadcast inter ORB protocol (BIOP) message. The transmitting device includes a control unit which inserts into the message information regarding an encoding system used to encode character strings within the message, and a transmitting unit which transmits the object and the message. The receiving device includes a receiving unit which receives the object, and a control unit which decodes the character strings based on the information.