Described herein is a ring tone delivery system and method for previewing and/or buying a ring tone from a wireless service directly through a wireless data processing device. The method comprises: allowing a user to play a ring tone preview; receiving a purchase request from the device; and causing the ring tone associated with the preview to be stored on the device. The system comprises: a ring tone preview module for transmitting a ring tone preview directly from a wireless service to a device; a ring tone catalog application for allowing a user to play back the ring tone preview on the device; and a ring tone purchase/download module to receive a ring tone purchase request directly from the device; wherein the ring tone purchase/download module and/or the ring tone catalog application causes a ring tone associated with the preview to be stored on the device.