Advertisement system and method of advertising by using one or more advertiser devices, which each corresponds to an advertisement which is perceptible by a user of a consumer device. The advertiser device and the consumer device are equipped with a nearby radio control device, such as based on Bluetooth technology, and a controller connected thereto. Upon coming into each others range the radio devices establish a communication path through which a user of the consumer device is enabled to fetch an advertisement identification and additional information related to the advertisement. The user may communicate with the advertiser device to leave personal information, such as an address, to be contacted later by the advertiser. He may also fetch data, such as an URL, by which he can contact the advertiser later.