A system comprising a linerless pressure sensitive label stock and a printer for printing on linerless pressure sensitive label stock exhibit reduced tendency for exposed adhesive to stick to printer components. The linerless pressure sensitive label stock has a plurality of regions that are substantially non-tacky formed along the length of the label stock web. In one embodiment, the non-tacky regions are formed by printing an adhesive deadening agent over the pressure sensitive adhesive. In another embodiment, the adhesive is printed in a pattern having non-tacky regions. Optional perforations in the non-tacky regions aid separation of printed regions from the rest of the web. Various means of web position sensing allow the printer to track the positions of the substantially non-tacky regions. After printing, the web of linerless pressure sensitive label stock is moved to positions where it is unlikely to stick to printer components.