A communication system is provided that dynamically allocates power to a Multimedia Broadcast/Multicast Service (an MBMS service). In response to determining to establish a Point-to-Multipoint (PTM) communication channel to multiple user equipment (UEs), the communication service assigns the PTM communication channel to the MBMS service, determines a power requirement associated with each user equipment (UE) of the multiple UEs based on a handover quality measurement associated with the UE to produce multiple power requirements, and allocates a power level to the PTM communication channel based on the multiple power requirements. The communication system further dynamically adjusts the allocated power based on a handover quality measurement associated with a UE of the multiple UEs that is received during provision of the MBMS service.