A technique is provided to generally provide user support across multiple accounts by allowing a single person or user to represent multiple organizations. An embodiment may typically provide support for a user to act on behalf of an account in the form of a virtual persona and also to provide the ability to manage the assignment of access rights allowing only prescribed privileged users to act on behalf of an account. This may then be accomplished through registration of a single identity for the user or person on the system, while allowing that person to then select the desired organization to represent for a particular session (which will be stored in the user's session).