Mechanisms and techniques provide a method for routing a packet that includes a content request and an Internet Protocol address and port number that identify a source transmitting the packet. The method relates to selecting a routing policy to forward the packet, based upon at least a portion of content request. The method includes a data communications device receiving a packet having a content request and an Internet Protocol address and port number that identify a source transmitting the packet. The device performs a network address translation, based upon at least a portion of the content request, to translate the Internet Protocol address and port number of the packet to a respective communications device Internet Protocol address and communications device port number. The device then selects a routing policy based upon the communications device Internet Protocol address and routes the packet to a destination according to the routing policy.