In at least certain embodiments, the vehicle seat assembly comprises a
frame, a seat pad, a trim cover extending over the seat pad and including
a release seam adjacent the seat pad, and an air bag assembly within the
trim cover. In accordance with this embodiment, the air bag assembly
includes an inflator and an air bag inflatable to project outwardly from
the seat through the air bag release seam of the trim cover. Further in
accordance with this embodiment, the vehicle seat assembly further
includes an air bag guide including an inner panel and an outer panel
that have outer extremities, and a rigid plastic connector for connecting
the outer extremities of the flexible inner and outer panels to each
other adjacent the air bag release seam.