An alligator clip holder is provided for supporting and retaining at least one fishing rod on a support device. The holder includes a first clip member and a second clip member pivotally connected to each other by a pivot pin. A resilient member is disposed about the pivot pin with two opposite ends in contact against respective surfaces of the first and second clip members so as to permit clamping attachment of the first and second clip members to a support device. A retaining bar assembly is rotatably and slidably positioned on a top end of one of the first and second clip members for supporting and retaining at least one fishing rod thereon.