In view of the above problems of the prior art, the present invention has been made, and an object of the present invention is to provide a board, which is free from coloring, has high color tone quality, can realize a bright display screen, and imposes no significant restriction on the provision of an electric circuit, and a display device comprising the board, and further provides a liquid crystal display board, which is excellent in color contrast between transmission display and reflection display, and a semi-transmission color liquid crystal display device comprising the liquid crystal display board. A board according to the invention comprises a light transparent substrate and a cholesteric layer provided on the substrate and provided with an optical window of a predetermined pattern.