A semi-enclosed applicator for distributing a substance onto a target surface including a first side having a first internal surface and a first external surface, a second side having a second internal surface and a second external surface, an internal cavity between said first and second sides, at least one externally accessible opening, and a flexible film reservoir containing a product. At least a portion of the flexible film reservoir of said flexible film reservoir is disposed between said external surfaces of said first side and said second side.