Herein disclosed is a safe driving assisting apparatus for assisting a vehicle driver in safely driving a vehicle, comprising: attention status information generating means for generating one or more attention status information elements each having an attention position and an attention condition; information providing means for providing the vehicle driver with the attention status information elements generated by said attention status information generating means; information obtaining means for obtaining current vehicle status information having a current position and a current condition; judging means for judging whether or not the vehicle driver's attention is to be attracted on the basis of the current vehicle status information obtained by the information obtaining means and each of the attention status information elements generated by said attention status information generating means; and controlling means for controlling the information providing means to have the information providing means provide the vehicle driver with one of the attention status information elements generated by said attention status information generating means when the judging means judges that the vehicle driver's attention is to be attracted.