There is provided a driving force control apparatus for an automotive vehicle, including an internal combustion engine to rotate main drive wheels of the vehicle by engine torque, a generator driven by the engine; a motor powered by the generator to rotate subsidiary drive wheels of the vehicle by motor torque in a four-wheel drive state, a detecting section to detect a vehicle start failure under which the vehicle has failed to make a start in response to a vehicle starting operation in the four-wheel drive state, and a motor torque characteristic changing section to change a target torque characteristic of the motor to a higher level so as to increase the motor torque upon detection of the vehicle start failure.