A liquid crystal display device such as a clock which is battery operated has enhanced color for its pixels under ambient light by the use of a fluorescent layer on the reflective backing of the display.

 
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< Solid state light source

< Backlight module and reflective cover used therein

> Reflector providing particularly high reflectance in an intended viewing angle and reflection type liquid crystal display device using the same

> Collimating and optical elements with reduced mass
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