Embodiments of the present invention are directed to system, method and apparatus for producing and differentially promoting, vending and distributing live entertainment by one or more performers from one or more venues based on the locations of the venue(s) and the potential recipient(s) of the performer(s) performance(s). In embodiments of the present invention, a user computer accesses an interface on a provider computer having a listing of performers and performances. The user selects a desired performer and performance and transmits such request to the provider computer. The performer is notified of such request and a response is transmitted to the user regarding the current availability for performance.