A roll forming apparatus having a shaft member for supporting a head
member above a baking container housing a dough mass. The head member can
include a plurality of arms with corresponding guide blades disposed
therein for contacting a peripheral wall of the container. A tension
assembly is mounted about the shaft member for adjusting movement and an
outward force of each of the guide blades. Upon insertion in a baking
pan, the head member's arms and guide blades divide the dough into a
plurality of dough lobes without damaging the container. In a roll
forming process, a rack is provided for receiving and transporting the
roll forming apparatus over the container. A securing assembly is
mountable about the shaft member for permitting the shaft member to
resiliently pivot toward a generally perpendicular orientation with
respect to the rack after the container pivotally displaces the head
member.