The graphic file management system of the present invention provides users with the ability to control the complexity, flow, and quality (performance, ease of use, and scalability) of managing and usage of graphic files across enterprises. In particular, the system of the present invention allows for automated and dynamic repurposing (maintenance, use and manipulation) of large amounts of digital graphic data or files. The system comprises a server which can manipulate graphic files and establishes links to each graphic file, and a database on which the server stores the links. The server can create other formats of a particular graphic file and allows for amendments to graphic files to be tracked.