A liquid crystal display device afflicted with no image persistence is disclosed. The liquid crystal display device according to the present invention comprises a pixel portion in which a plurality of pixel TFTs are matrix-wise disposed, a source driver and a gate driver which feed a plurality of the TFTs with picture signals, and a liquid crystal material which has substantially no threshold value, characterized in that one frame is formed of a plurality of sub-frames, and, during at least one of a plurality of the sub-frames, the display by a reset signal is performed.