An exhaust gas purifying catalyst capable of exerting excellent NO.sub.x
purifying capability even at high exhaust gas temperatures, exceeding
500.degree. C., is provided.The catalyst is an absorption reduction-type
NO.sub.x purifying catalyst comprising an NO.sub.x absorbent obtained by
loading at least one alkali metal or alkaline earth metal on a
crystalline ZrO.sub.2 composite oxide having added thereto at least one
trivalent rare earth metal or divalent alkaline earth metal. Preferably,
aluminum is further supported on the ZrO.sub.2 composite oxide. The
NO.sub.x absorbent is considered to have an NO.sub.x absorption mechanism
that an electron released from the alkali metal or the like enters into
an oxygen vacancy part of the crystalline ZrO.sub.2 and this oxygen
vacancy part functions as a strong base site for donating an electron to
an electrophilic component such as NO.sub.x.