A method, computer useable medium, and/or system for analyzing media exposure that generates databases of retail location parameters, generates databases of media parameters, generates databases of exposure factors associated with an entity, executes relational queries that correlate the exposure factors with the media parameters, and develops lists of retail locations from the executed relational queries. The retail location and/or media parameter databases may include a radio technical database, a radio zip code map database, a venue database, a venue zip code map database, a video technical database, a video zip code map database, a sales market database, a sales market zip code map database, a retail location database, or the like. The databases of exposure factors may include a key market database, a radio tracking database, a video tracking database, a tour database, a project database, or the like.