A luminescent organometallic compound having the chemical structure represented by the general formula (1) or (2): ##STR00001## [in the general formulas (1) and (2), A and B represent ring structures, M represents a metallic atom, X represents a hetero atom other than carbon and hydrogen, Y represents at least one electron-attracting group connecting to ring structure B, Lb represents a unidentate or multidentate ligand, and p, q and r represent positive integers.]