Methods to adapt a user interface view, provided by an integrated media/search web site via a global informational network, based on a user's lifestyle are disclosed. The methods include populating a user interface view of the integrated web site with a first set of links to the global informational network, wherein the integrated web site integrates a streaming digital media provider station with a global search engine. A user selects a link from the first set of links or performs a key word search using the global search engine. The user interface view is then re-populated with an updated set of links to the global informational network based on demographic and psychographic associations made by the global search engine in response to at least the most recently selected link, the most recent key word search, or the most recent streaming media content. If a new link or a new key word search is performed, the user interface view is again re-populated with an updated set of links. Also, if the streaming media program content from the provider changes, the user interface view is again re-populated with an updated set of links.