Educational book and toy for teaching desired behavioral and psychological patterns is disclosed. Toy may include "voice box" stored inside toy and activated via apparatus such as pull ring or button attached externally to toy. It may have memory capable of storing sounds/words associated with book and microphone-type device providing audible signals enabling sound. Printed dialog of character in book is associated to character embodied by toy and communicates message related to desired behavioral pattem. Books may contain a variety of illustrations and prompts indicating when reader should activate sound. Illustrations preferably typify character which may be personalized, and with whom reader may identify. Interaction between characters in book is purposed to encourage self-awareness in reader encouraging him/her to pull cord or press button (or similar device), thereby reinforcing the learning of desired behavioral pattems.