An apparatus and method is disclosed for using adaptive algorithms to exploit sparsity in target weight vectors in an adaptive channel equalizer. An adaptive algorithm comprises a selected value of a prior and a selected value of a cost function. The present invention comprises algorithms adapted for calculating adaptive equalizer coefficients for sparse transmission channels. The present invention provides sparse algorithms in the form of a Sparse Least Mean Squares (LMS) algorithm and a Sparse Constant Modulus Algorithm (CMA) and a Sparse Decision Directed (DD) algorithm.