Embodiments of the present invention provide method and apparatus for
determining audience affinity and/or aptitude in portions of media works and for
developing information that represent measures of the audience affinity and/or
aptitude. Further embodiments of present invention provide method and apparatus
for utilizing the information to create altered media works and/or to present the
altered media works to an audience. One embodiment of the present invention is
a method for inferring audience affinity or aptitude with regard to content or
properties of portions of a media work which includes: (a) presenting the media
work to an audience; (b) obtaining user input regarding presentation rates for
the portions of the media work; (c) correlating content or properties of the portion
with the presentation rates; and; (d) associating audience affinity or aptitude
with the correlated content or properties.