A system and method for connecting to a set of phrases joining multiple schemas is disclosed. A phrase identifying particular content corresponding to a particular schema is submitted by an affiliated data provider to a portal. The portal matches the phrase to a set identifying particular content corresponding to multiple schemas. The portal may match the phrase to the same set as another phrase identifying the particular content in the particular schema. The portal may match the phrase to a set in a particular group of sets identifying content across common schemas. The portal may match the phrase to a set in the same group as another phrase identifying content in the particular schema. The portal may match the phrase to a previously established set or to a newly established set.