An automotive passenger restraint and protection apparatus for an automotive vehicle having doors, and a seatbelt, for restraining an occupant of the automotive vehicle by the seatbelt to protect the occupant includes an electric retractor having a motor for retracting and protracting the seatbelt, a controller for controlling the motor, and a door opening/closing detector for detecting opening and closing of a predetermined one of the doors. When the door opening/closing detector detects the opening of the predetermined one of the doors, the controller controls the motor to carry out retraction of the seatbelt at a higher speed than when the door opening/closing detector detects the closing of the predetermined one of the doors.