A method, a media system of/for recommending media content on the media system (103) by use of a first set (300) of preference profiles stored on the media system and a second set (301) of preference profiles stored on a server (101), wherein each preference profile of said two sets of preference profiles comprises preferred media content saved with characteristics of a community on the server, and saved with characteristics of a user on the media system. The media system can be a TV, a computer, a personal video recorder, a set-top box or a radio. The media content can be TV, video, a radio broadcasting, Internet or Internet sites. The community characteristics can be a community name, a profession, an employer, a department of the employer, a group, a sub-group, a region of living, a sex, sexual preferences, etc. The preferred media content can be categories such as comedy, horror, sport, opera, news, etc. The method includes the steps of: transferring a selected first community characteristics (105) to the server from the media system; determining, on the server, a third set of preference profiles (302) with a third preferred media content from the second set of preference profiles, wherein the third set has characteristics matching the received first community characteristics; transferring the third set of preference profiles from the server to the media system in response to the received first community characteristics; and recommending media