The color card or display device of the invention has one or more paint color swatches or chips which are removable from a base and are repositionable and adhesively affixable to another substrate remote from the color card or display device. The color card with repositionable paint swatches provides swatches which may be remounted onto furniture, walls, other samples and fabrics to aid the consumer of the color to select the color on the swatch and match it with other colors and the environment for which the color is intended.