A software method for strategic planning and optimization allows a user to model an enterprise to visualize an effect of an auxiliary goal, such as price image, on a primary goal of the enterprise. A primary goal of the enterprise is selected, and is represented by a primary objective function which, in turn, depends upon a set of operational variables. The auxiliary goal is represented by a constraint function that depends upon a subset of the operational variables. An effective objective function is constructed by combining the primary objective function and the constraint function, and the effective objective function is optimized to yield a set of operational decisions that optimize the primary objective function while concurrently satisfying the constraint function. The set of operational decisions are provided to a user, the operational decisions enabling the enterprise to achieve the primary goal and satisfy the auxiliary goal.