A method and system for sending rich media. In a preferred embodiment, a document containing rich media is parsed using preset filtering options to determine a subset of the document containing rich media that is intended to be sent to a recipient. The document containing rich media and filtering instructions are then sent to a document server. The filtering instructions instruct the document server as to the identity of the subset of the document containing rich media. The entire document containing rich media is stored on the document server, but only the subset of the rich media is copied and sent to an intended recipient.