A system and method utilizing Internet Protocol (IP) sequencing to identify components of a passenger flight information system (PFIS). More particularly, the present invention relates to a system and method which assigns an IP address to each line replaceable unit (LRU), such as a seat electronics box (SEB) or other seat components of a PFIS, so that the components can be readily identified by the PFIS when communication is to occur between the components and, for example, a head end unit of the PFIS. Once the IP sequencing process has been performed, the PFIS can be used to provide services to the passengers, such as audio and video entertainment. Such entertainment can be set in accordance with an auto-scripting process in which the flight crew can select the theme for the flight.