An automatic rising flag assembly includes a bracket connected to a water vessel and an elongated flagpole. The assembly further includes a mechanism connected to the water vessel and the bracket so that the flagpole can be pivoted and maintained between up and down positions. Such a mechanism includes a plurality of electrical contacts disposed at a ski handle and which send a signal to the mechanism while a skier has a grip around the electrical contacts. When a skier lets go of their grip, the signal is cancelled and causes the mechanism to release the flagpole upwardly for notifying others of the downed skier.