A method for enhancing color fidelity in multi-reproduction, includes scanning an image to be reproduced, wherein the image contains an invisible digital watermark including color information; decoding the color information contained in the watermark; comparing the decoded color information with the scanned image; generating a correction table from the differences between the decoded color information and the scanned image; and performing color correction on the scanned image using the correction table. This method confines the color error to one generation, even when copies go through multiple reproduction.