The invention is a method of facilitating shopping with a mobile device (12) to obtain a plurality of purchased goods and/or services from a group of vendors (14) located at a shopping location (16). The method of the invention includes communicating from the mobile device with at least one server a selection of the goods and/or services to be purchased by a user of the mobile device on or before the user shops at the shopping location; the at least one server, in response to information stored therein regarding vendors located at the shopping location and the goods or services offered by the vendors and the selection of the plurality of purchased goods and/or services to be purchased by the user, causes an identification of the vendors from which available selected goods or services may be purchased and the available selected goods or services to be transmitted to the mobile device; and the mobile device provides to the user an identification of the available selected goods and/or services to be purchased and an itinerary of the user setting forth at least a choice of an order in which the user visits the identified vendors to obtain the goods and/or services to be purchased which is a function of at least one profile of the user.