A container converts into a display tray, wherein the container has a base, a removable lid and a single tear line crossing the removable lid and dividing the lid into two sections of unequal size. The display tray is created by inverting the container and tearing the tear line, physically dividing the lid, whereupon both the smaller section of the lid and the base are removed and discarded, leaving the inverted, larger section of the lid as the display tray.