The invention provides a bleaching gel cleaner and a method for preparing it, said cleaner comprising: a) an effective amount of a hypochlorite-generating compound; b) a ternary thickening system which comprises: (i) alkali metal soap; (ii) a hydrotrope selected from the group consisting of trialkylamine oxides, betaines and mixtures thereof; and (iii) a bleach stable solvent, each in amounts appropriate to create a gelled composition; c) a buffer/electrolyte in an amount effective to stabilize the hypochlorite; and d) the remainder as water.