A combination label holder and sign, where the label holder component is of extruded
construction and the sign component is inexpensively formed of sheet plastic material,
printed with text and/or graphics on both sides and removably attached to the label
holder component. The label holder component includes a clip, for attachment to
a peg hook or shelf front, integrally attached to a label holder by means of a
thin, flexible hinge. The label holder has front and back panels, joined at the
bottom to form a label-holding pocket. A sign-holding channel is formed on the
back panel of the label holder by a pair of horizontally disposed, spaced apart
channel-forming flanges. The sign-holding channel slidably receives a mounting
tongue portion of the sign component. The main body of the sign component extends
outwardly at right angles from the label holder and its graphics are visible from
opposite sides to customers walking in either direction in a merchandise aisle.
The sign components can be easily installed, removed and/or exchanged by sliding
the tongue portions thereof out of the channels retaining them and, if new signs
are to be installed, re-inserting tongue portions thereof into the label holder channels.
