A system, method and computer program product are provided for affording customer-centric
collaborative decision making in a business-to-business framework. Initially, a
minimum set of attributes is defined. Thereafter, first information regarding each
of the minimum set of attributes is received from a receiving business. Second
information is then received regarding proposed products or services in terms of
the minimum set of attributes. Such second information is received from a supplying
business. In use, a decision process is executed based on the first information
and the second information as to which products or services is suitable for the
receiving business.
