A technique for providing enhanced advertising over the Internet or an intranet
is disclosed. In one embodiment, an advertiser advertises a product or service
in the usual manner except that an alphanumeric code is identified in the advertisement.
The consumer, desiring additional information regarding the advertisement, uses
the Internet to log onto a particular website common to all the advertisers (the
service provider's website) and then enters the code for the ad. The particular
code then accesses an enhanced ad (a web page) that may be specifically directed
to a particular geographic location or otherwise customized for the particular
consumer. The enhanced ad may allow the customer to obtain coupons, purchase the
product or obtain additional information.
